Pink Rubber Lady (Florence So) is a VJ, filmmaker and system engineer based in Montreal. She mixes live videos in local venues. Her visuals incorporate narrative elements and depict human behaviours. She performs regularly with Neä’s Sweet Factory, SAT[MixSessions], Komodo Dubs, Ono Records’ We Are Robots, Accès Asie’s Asia in Fusion and even corporate events. She played in Divers/cité, Fantasia Festival, Festival de Nouveau Cinéma, Journée de la Culture and Festival Trans Ameriques. She is currently involved in two artistic experimentation residencies at the SAT (Society for Arts and Technology).