First Person Digital: Creating Content For Change – From a Woman’s Perspective | Erica Priggen

Sunday Feb 21st, 2010 @ 1:30PM, @ eXcentris
Erica Priggen: Creating Content For Change — From a Woman’s Perspective
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4:30 PM: END

Erica Priggen
Creating Content For Change – From a Woman’s Perspective.

The Web is increasingly drawing talent from the worlds of film, photography, writing, radio and gaming. How do we take our expertise in these and other fields and translate it into engaging, impactful experiences for new audiences ?

Isn’t there more to new media than social networking and tweets ?

As an executive producer at Free Range Studios; an award-winning creative agency that builds campaigns for social change, Erica Priggen creates work that illustrates the promise of the new media frontier. She challenges the idea that new media is all style and no substance, all technology and no storytelling, all buzz and no impact.

Using campaigns she’s headed and films she’s produced as case studies, she guides us through the process of crafting stories that add value for the user and for the world around us.

As the head of Free Range Studios‘ video and entertainment department, Erica Priggen oversees the creative and strategic development of all of the company’s video campaigns.

With a Master’s in Consciousness Studies, she brings a deep study of sustainability and systems thinking to her work, with a concentration on the importance of storytelling and mythology as tools for cultural transformation.

She believes that film is one of the most effective ways to inspire people to action.

Her years of experience in live-action and animation production (commercials, television and features), combined with her love of the creative process, allows her to work on meta level messaging with a groundedness in what it takes bring a piece of media to its most impactful manifestation.

Erica is the producer of Free Range’s award-winning The Story of the Stuff, as well as other hits such as 350. org, The Good Life and the Alliance for Climate Education‘s national high school assembly program.

When she is not making Free Range films, you can find her outdoors and enjoying being an amateur beekeeper… completely awed by the wisdom and elegance of nature’s creations.

About First Person Digital
In October 2009, Studio XX and The National Film Board of Canada, Quebec Center launched First Person Digital (FPD). Made possible by the financial assistance of Canadian Heritage through the Cultural Development Fund, FPD is an innovative training and production program for women, exploring new approaches to storytelling in multimedia. Fostering emerging talent and sparking creative collaborations between filmmakers and multimedia artists working in the English language in Québec, FPD aims to inspire tomorrow’s award-winning creators by engaging them with some of the most influential individuals in new media and supporting them in the production of original projects.

In the first phase, FPD has offered inspirational case-study presentations and networking sessions for participants. They will continue until March 1, 2010. The Call for Proposals will officially begin on March 1, 2010 leading to the selection of six (6) teams by a jury of industry professionals by March 31, 2010. As of April 1st, 2010 FPD will offer substantial financial and production support necessary for six working teams to successfully create an interactive work, to be distributed by the NFB and shown live at the HTMlles Festival. For comprehensive information, please visit:

Studio XX is the only media art centre in Canada focused on women and technology. Founded in 1996, Studio XX supports women in their appropriation of digital tools, offering both a physical and virtual space for innovative production, training, research and critique. In 2008, Studio XX launched Matricules, one of the world’s largest online archives of digital artworks created by women.

The National Film Board of Canada, Canada’s public film producer and distributor, creates social-issue documentaries, auteur animation, alternative drama and digital content that provide the world with a unique Canadian perspective. In collaboration with its international partners and co-producers, the NFB is expanding the vocabulary of 21st-century cinema and breaking new ground in form and content, through community filmmaking projects, cross-platform media, interactive cinema, stereoscopic animation – and more.

Since the NFB’s founding in 1939, it has created over 13,000 productions and won over 5,000 awards, including 12 Oscars and more than 90 Genies. In 2009, the works of NFB animation pioneer Norman McLaren were added to UNESCO’s Memory of the World Registry. The NFB’s new website features over 1,000 productions online, and its iPhone app has become one of the most popular and talked about downloads. Visit today and start watching!

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